Advertising in the sport itself is also established

[Bestmengqin]

Concerns that esports might been a fringe concept activating hardcore gamers, however having a limited commercial appeal, if that, have been proven unfounded. Forbes published last year that global earnings from esports were projected to reach $1.1bn in 2019.

Donohue says that over the past three years, and the three seasons in which I have been talking have been vastly different from the way they were before the league started. As Warriors Assistant General Manager Kirk Lacob recently told me esports is "absolutely maturing".

Donohue talks about the advantages of a league that is managed from the NBA office when it comes to the ability to bring in partners. "The benefit of being the NBA 2K brand, is that we have amazing relationships with a lot the partners we work with, so we sort of take their hand and guide them through eSports. We can also assist them to understand the best ways to utilize eSports to amplify their brands."

The NBA 2K League offers companies another advantage: the game is simple to comprehend. "While it can be difficult for consumers at times we're an extremely friendly sport where you don't need to play in order to enjoy our games as long as you're a basketball expert. you'll understand it." Donohue highlights.

Advertising in the sport itself is also established. "It's totally normal to watch an NBA game and to see courtside signs and brand names integrated into the experience like this, it would be more odd to not notice that." According to Donohue, the game is out, that allows partners "to participate in the experience in the real world."